Linking Thinking

How To Run a Con

The key to a con is not that you trust the con­man, but that he shows he trusts you. Con­men ply their trade by appear­ing frag­ile or need­ing help, by seem­ing vul­ner­a­ble. Because of THOMAS, the human brain makes us feel good when we help oth­ers – this is the basis for attach­ment to fam­ily and friends and coop­er­a­tion with strangers. “I need your help” is a potent stim­u­lus for action.

♦ ♦ ♦

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