Natalie Angier reports from the International Symposium on Olfaction and Taste held in San Francisco, including this insight into how smells, feelings and memories become so easily and intimately entangled: “With a phone number, if you get a new one, a week later you may have forgotten the old one,” Dr. Herz said. “With smells, it’s the other way around. The first association is better than the second.”
Memories, Emotion and the Nose
Natalie Angier reports from the International Symposium on Olfaction and Taste held in San Francisco, including this insight into how smells, feelings and memories become so easily and intimately entangled: “With a phone number, if you get a new one, a week later you may have forgotten the old one,” Dr. Herz said. “With smells, it’s the other way around. The first association is better than the second.”