Linking Thinking

Netflix Algorithms

The quest for Netflix’s prize to whomever cre­ates a movie-recommending algo­rithm 10 per­cent bet­ter than its own reveals some inter­est­ing ideas about what con­sti­tutes a bet­ter algo­rithm. Rogue con­tes­tant Gavin Pot­ter: The 20th cen­tury was about sort­ing out sup­ply. The 21st is going to be about sort­ing out demand. Hence, demand is char­ac­ter­ized by finely tuned algo­rithms and human behav­iour­ial eco­nom­ics theories.

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