This otherwise uninspiring white paper from Deloitte Consulting on the interesting topic of social networking in the enterprise makes the significant point that organizations are increasingly investing in Web 2.0 technologies as a way to retain knowledge and solve problems:
A big part of knowledge is understanding where to find the answers. In today’s world, global organisations are constantly challenged with disparate pockets of information created within different functional silos and business units. They find it increasingly difficult to locate specific subject matter experts quickly and efficiently. Social networking tools with powerful search capabilities provide a platform to expedite these connections. If organisations cannot effectively connect people and resources across regions, functions and networks, they cannot increase service capabilities.
David Dalrymple thinks that in the net age, filtering, not remembering is the most important skill. In his response to Edge’s annual question for 2010, How is the Internet changing the way you think?, he says that those who are able to resist the distractions posed by a deluge of unrelated information and focus on what is important are better equipped than those who are knowledgeable. “Knowledge was once an internal property of a person, and focus on the task at hand could be imposed externally, but with the Internet, knowledge can be supplied externally, but focus must be forced internally.” The idea that an external information repository can replace human memory is interesting, but the dichotomy strikes me as a little extreme. We can’t turn off our memories, and there is value in serendipitous findings. Focus and distraction work in concert in any undertaking. We’ll just have to be more mindful of which one is leading the quest for knowledge. via Idea of the Day