Democracy works best when citizen’s are well-informed. The internet can either expose us to diverse views that challenge our pre-existing ones, or it can offer endless affirmation that the views we hold are the accurate ones. In 2001, Cass Sunstein warned that specialization and fragmentation characteristic of the internet favoured the latter and threatened democracy:
If the public is balkanized, and if different groups design their own preferred communications packages, the consequence will be further balkanization, as group members move one another toward more extreme points in line with their initial tendencies. At the same time, different deliberating groups, each consisting of like-minded people, will be driven increasingly far apart, simply because most of their discussions are with one another.
Yet, nearly ten years later, David Brooks points to new research suggesting that news consumption online is far from perfectly segregated. Using methodologies similar to those used to identify racial segregation, researchers Matthew Gentzkow and Jesse M. Shapiro tracked how people of different political views move around the Web. Their main finding is that internet users do not stay within their communities; rather they spend their time on a few giant sites that serve politically integrated audiences, like Yahoo News. Furthermore, they found that the internet is actually more ideologically integrated than old-fashioned face-to-face interactions in our workplace and neighbourhoods. If democracy is being threatened — and it is — it seems that the internet is probably not the culprit.
The thesis of Steven Johnson’s lecture, The Glass Box And The Commonplace Book is that a single piece of information that is designed to flow through an entire ecosystem of news will create more value than a piece of information sealed up in a glass box. He calls this the “textual productivity” of the ecosystem, and it may be the single most important fact about the Web’s growth in the last fifteen years: